The Cresta Run isn’t just a sport—it’s a legacy. Built in 1884 in the alpine resort town of St. Moritz, the Cresta is a hand-built, natural ice skeleton toboggan track, and for well over a century, it's been the winter playground of the truly initiated. No chairlifts, no crowds, no compromise—just steel runners, ice, and nerve.
The Run became a rite of passage for the British upper class, with members of the St. Moritz Tobogganing Club (SMTC) reading like a who's who of aristocracy and military officers. Prince Philip, the Duke of Edinburgh, famously rode the Cresta, as did generations of guardsmen, Oxbridge alumni, and old-school adventurers in cashmere and tweed.
This sweatshirt pays tribute to a colder kind of courage—and to a world where sport met style on the ice at dawn.
St. Moritz. Tradition. Speed. Danger. And a little bit of champagne afterward.
